Automation-as-a-Subscription for B2B Teams
120+
Workflows deployed
30%
Avg. cost reduction
98%
Client satisfaction
99.99%
Platform uptime
Trusted by growing B2B companies
How It Works
We automate it. You run your business.
One subscription covers design, deployment, and ongoing maintenance of your automations. No internal dev team needed.
Workflow audit
We map your repetitive processes and identify the highest-ROI automation opportunities.
Build & deploy
We design and ship your automations within days. Integrated with your existing tools and stack.
Maintain & improve
We monitor, fix, and improve your automations monthly. No ticket queues. No agency retainers.
Measure ROI
Every automation comes with a dashboard showing time saved, errors reduced, and cost impact.
Who We Are
Two founders who got tired of watching great businesses drown in manual work
We're Fricis and Alban — serial entrepreneurs based in the Netherlands. After years in web development, fintech, and being early in crypto, we kept seeing the same problem: EU SMBs with strong products but operations held together by spreadsheets and copy-paste.
HNC Labs is our answer. We design, deploy, and maintain workflow automations for B2B businesses on a simple monthly subscription. No freelancers disappearing, no agency retainers. Just automations that run — and improve — every month.
Based in the Netherlands
Building for EU SMBs
Fintech & Web Dev roots
Early crypto investors
Automation-first
Monthly subscription model
Fricis Pastors
Co-founder
Serial entrepreneur. Built and exited in web development and fintech. Early crypto investor. Now obsessed with removing operational friction from EU businesses.
Alban Kola
Co-founder
Serial entrepreneur. Background in software and digital commerce. Early mover in crypto. Focused on building automation infrastructure that compounds over time.
Use Cases
High-impact B2B workflow automations
Start with your highest-friction workflows, then expand month by month.
View all use casesCustomer support triage + ticket routing
Classify requests, prioritize urgency, and route to the right team automatically.
Lead qualification + meeting scheduling
Score inbound leads and schedule qualified meetings without manual back-and-forth.
Invoice intake + reconciliation + reminders
Ingest invoices, reconcile records, and trigger follow-ups on overdue balances.
Internal knowledge bot (Ops/HR/IT)
Instantly answer process questions from your playbooks and internal documentation.
Data entry elimination
Sync form submissions directly into CRM/ERP with validation and error handling.
Compliance checks + logging
Automate policy checks and keep audit-ready logs for every workflow action.
Sales ops automation
Handle enrichment, follow-ups, and pipeline hygiene with reliable orchestration.
Reporting automation
Generate weekly dashboards and push decision-ready reports to leadership.
Client Results
Real clients. Real outcomes.
EU SMBs across industries using HNC Labs to automate their operations on a monthly subscription.
Painting & Construction · Owner: Nick
“We used to lose jobs just because we forgot to follow up. That doesn't happen anymore.”
18h
Admin hours saved/week
-65%
Quote turnaround time
100%
Leads followed up
Automotive · Owner: Florin
“The invoice workflow alone paid for the subscription in the first week.”
-40%
No-show rate
-70%
Invoice processing time
22h
Monthly hours saved
Brands & Distribution · Owner: Genti
“Our Monday morning meetings went from 90 minutes to 20. The reports just arrive.”
8h/week
Reporting time saved
99%
Report accuracy
-50%
Team response time
Hospitality · Owner: Arsim
“I didn't think a restaurant could benefit this much from automation. Arsim was skeptical — not anymore.”
+80%
Review response rate
-35%
Reservation no-shows
14h
Admin hours saved/month
Pricing
Simple, predictable pricing
One subscription covers design, build, and ongoing maintenance of your automations. No hidden fees.
Starter
For teams launching their first automations.
- Up to 3 active workflows
- Monthly maintenance included
- Email support
- Basic ROI dashboard
Growth
For scaling teams that need continuous improvement.
- Up to 10 active workflows
- Monthly maintenance + improvements
- Priority support + account manager
- Advanced analytics & reporting
- Custom integrations
Scale
For organisations with complex, cross-team automation needs.
- Unlimited workflows
- Dedicated automation engineer
- On-premise / hybrid deployment
- Security & compliance review
- SLA guarantee
All plans include GDPR compliance, end-to-end encryption, and 99.99% uptime SLA.
Trusted
Built for serious B2B operators
Security, reliability, and compliance you can stake your business on.
End-to-end encryption
GDPR compliant
99.99% uptime SLA
Dedicated account manager
HNC Labs automated our entire client intake process. We went from 4 hours of admin per day to under 30 minutes.
Nick
Owner
Roan Schilderwerken
Finally automation that actually works for our daily bookings and admin. Saved us hours every day.
Tim Hendrix
CEO
Padel Olympics (up and coming padel center)
Ready to remove busywork from your business?
Join B2B companies using HNC Labs to automate repetitive workflows on a simple monthly subscription.